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Hunting the Game That’s in Season: Insurance Sales Mastery with Matt Dietz

Award-winning agent Matt Dietz manages 4,000 policies with just TWO employees while most struggle with 1,800 and a full staff. How? He’s built a thriving insurance business by completely rejecting the costly lead-buying approach that bankrupts most agents. In this eye-opening conversation, Matt reveals his “Main Street Method” for generating premium clients, the counterintuitive marketing strategy that outperforms everything else, and why what you keep matters more than what you make. If you’re drowning in overhead or chasing growth at any cost, this might be the wake-up call your business needs.

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Episode Description

Matt Dietz isn’t your typical insurance agent. While competitors spend thousands on leads, he’s built a powerhouse operation using methods most agents ignore.

The Main Street Method

Most insurance agencies are buying their way to bankruptcy with expensive leads and bloated overhead. Matt reveals how he built a leaner, more profitable operation that’s repeatedly earned him Agent of the Year honors. His approach to generating business might seem old-school, but the results speak for themselves: double the policies of an average agency with half the staff.

It’s Not What You Make, It’s What You Keep

Growing a business isn’t just about top-line revenue. Matt shares the painful lesson that led him to focus on profitability over volume, and why he turned down the opportunity to expand to multiple locations. His counterintuitive decision to actually shrink certain aspects of his operation resulted in greater success and less headache—a lesson any business owner needs to hear.

Timestamps

5:15
The Three Reasons People Shop for Insurance
25:20
The Empathy Challenge for Hard-Charging Entrepreneurs
38:16
Net $8 Million on $240 Million—Is the Headache Worth It?
40:00
Building a Business Without Internet Leads
49:55
Sell What’s On Sale

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