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The Complete Real Estate Playbook w/ Ethan Adams

Most agents play it safe, chasing the same leads, using the same tactics, and getting the same average results. But Ethan Adams isn’t interested in “plain Jane real estate.” His strategy? Relentless creativity, content creation, and refusing to follow the script everyone else is reading from. In this episode, Ethan breaks down his journey from being just another agent to becoming a true standout—by playing a different game entirely. His approach isn’t just unconventional—it’s wildly effective. And he’s here to share how you can do the same.

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Episode Description

Reinventing Real Estate Through Content Creation

Ethan Adams isn’t following the same tired real estate playbook everyone else uses. Instead, he’s building his brand through relentless content creation, making himself unforgettable in a market filled with lookalikes. But his approach goes way beyond just posting videos—it’s about creating content that actually connects.

No More ‘Plain Jane’ Real Estate

Tired of blending in, Ethan has thrown out the old rulebook. His approach rejects the cookie-cutter strategies most agents cling to, replacing them with something far more powerful. He’s all about crafting experiences, not just transactions—and his results speak for themselves.

The Competitive Edge You Can’t Fake

You can’t teach grit. And for Ethan, that relentless, competitive drive is what sets him apart. He talks about the “dog” in him that keeps him pushing forward when others quit, and how that mindset has been the real game-changer.